Porsche, the German luxury carmaker, has been a long-time supporter of sports and athletes. One such athlete is Maria Sharapova, former world No.1 tennis player and Porsche brand ambassador since 2013.
Sharapova’s association with Porsche goes beyond just being a face of the company. She owns several Porsches including a customized 911 Carrera S Cabriolet that she received as a prize for winning the Stuttgart Grand Prix in 2014. This shows her deep love for cars and especially Porsches.
As an ambassador, Sharapova represents everything that Porsche stands for- elegance, performance, and success. According to Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG “Maria Sharapova is an exceptional athlete who combines top performance on the court with elegance off it.”
While Sharapova continues to play professional tennis at select events despite retiring in 2020, she also participates in various promotional activities on behalf of Porsche. She recently took part in a marketing campaign called “Tennis Is My Life” which showcased the brand’s commitment to sports.
The partnership between Maria Sharapova and Porsche has been successful both on and off-court. Her strong social media presence (over 15 million followers) coupled with her popularity among young fans makes her an ideal ambassador for the brand.
In addition to promoting its cars through ambassadors like Sharapova, Porsche also supports sports through sponsorships like its long-standing involvement in motorsports including Formula E racing.
Overall, this connection between sportspersons and high-end brands seems to be mutually beneficial for both parties involved as they get access to wider audiences while conveying their core values through these partnerships.
In conclusion, Maria Sharapova’s role as a brand ambassador reflects how deeply intertwined sports are with luxury carmakers like Porsche – not just as sponsorships but also as shared values of excellence and performance.