i am OTHER is a media company founded by Pharrell Williams in 2012. The company has made headlines for its unique approach to culture and creativity, as well as its focus on social responsibility.
One of the ways that i am OTHER promotes social responsibility is through its commitment to diversity and inclusivity. The company’s website states that it aims to “celebrate individuality, foster positivity, and create a community that celebrates those who defy expectations.” This message is reflected in the content produced by i am OTHER, which includes music videos, interviews with creative individuals from diverse backgrounds, and documentaries exploring important social issues.
In addition to promoting diversity and inclusivity through its content, i am OTHER also supports various charitable causes. For example, the company has worked with organizations like City Year and From One Hand To AnOTHER (FOHTA) to provide educational opportunities for underprivileged children.
i am OTHER has also taken steps to reduce its environmental impact. In 2019, the company partnered with sustainable fashion brand G-Star RAW on a collection made from recycled ocean plastic. The collaboration was part of an effort to raise awareness about plastic pollution in our oceans.
Overall, i am OTHER’s commitment to social responsibility sets it apart from other media companies in the industry. By promoting diversity and inclusivity through its content while also supporting charitable causes and reducing its environmental impact, i am OTHER shows that businesses can be both profitable and socially responsible at the same time.