In the world of professional sports, endorsement deals have become a major source of income for athletes. From Nike to Gatorade and everything in between, companies are constantly seeking out popular athletes to represent their brand. But what about endorsements in other industries?
Recently, we’ve seen an increase in non-sports related endorsement deals for celebrities and public figures. For example, actor Ryan Reynolds has been the face of Aviation Gin since 2018, while singer Selena Gomez has partnered with Puma for her own line of shoes and clothing. These types of partnerships allow brands to reach new audiences while providing additional income streams for the celebrities involved.
One recent example is the partnership between skincare company Dermalogica and actress Emma Stone. The La La Land star has been named as the first-ever global ambassador for Dermalogica and will be featured in various advertising campaigns promoting their products.
In a statement from Dermalogica’s Chief Brand Officer, she stated that “Emma’s extraordinary personality perfectly embodies our brand values – we’re thrilled she is joining us on this mission.”
This type of partnership can be beneficial for both parties involved. For Dermalogica, having a high-profile celebrity like Emma Stone promoting their products can lead to increased sales and brand awareness. For Emma Stone herself, being associated with a respected skincare company can enhance her personal brand image and potentially open up new opportunities in the future.
While it may seem unusual for a skincare company to partner with an actress rather than a model or beauty influencer, this move by Dermalogica shows that endorsement deals can extend beyond traditional boundaries. As more companies seek out unique ways to promote their brands, we may see even more unexpected celebrity partnerships in the future.