As the United States approaches the 2020 election, much attention has been given to issues such as foreign interference, voter suppression and turnout, and the candidates’ platforms. However, one aspect of elections that often goes unexamined is the role of local media in shaping voters’ opinions.
Local news outlets play a crucial role in informing citizens about local races and ballot measures. They also provide coverage of national races with a focus on how they may impact their community. However, many local newspapers have struggled to stay afloat financially in recent years due to declining advertising revenue and competition from online sources.
This decline in funding has led to consolidation within the industry, resulting in fewer options for readers. In some cases, this has resulted in towns or counties losing their only newspaper altogether.
The impact of this trend on local politics cannot be understated. Without access to reliable information about candidate positions and campaign finance disclosures, voters are left uninformed when it comes time to cast their ballots.
Additionally, without critical analysis from journalists who are familiar with the community’s unique issues and concerns, candidates can make unsubstantiated claims or promises without being held accountable by informed reporters.
As we approach November 3rd , we must recognize that an informed electorate is essential for democracy to function effectively at all levels. Thus supporting local journalism through subscriptions or donations is important not just for keeping these organizations afloat but also for ensuring that voters have access to accurate information when it matters most – on Election Day.