Commercials are an essential part of the radio broadcasting industry. They not only provide revenue for the stations but also serve as a platform for companies to advertise their products or services. However, not all commercials are created equal. Some stand out because of their creativity, humor, or emotional appeal.
In this article, we will be taking a look at 10 commercials that have made an impact on listeners and have become memorable over the years.
1. Coca-Cola – “I’d Like to Teach the World to Sing”
This commercial first aired in 1971 and has since become one of the most iconic ads in history. The ad features a group of young people from around the world singing together on top of a hill with bottles of Coca-Cola in hand. The jingle “I’d like to teach the world to sing” became so popular that it was released as a single and reached No.7 on the US Billboard Hot 100 chart.
2. Budweiser – “Whassup?”
The Budweiser “Whassup?” campaign was launched in 1999 and quickly became a cultural phenomenon. The ad features four friends casually saying “whassup?” into their phones, which soon escalates into chaotic hilarity as they continue shouting back and forth at each other.
3. McDonald’s – “I’m Lovin’ It”
“I’m Lovin’ It” is one of McDonald’s most successful advertising campaigns and has been featured in numerous commercials since its launch in 2003. The catchy jingle was written by Pharrell Williams and has helped solidify McDonald’s brand identity.
4. Geico – Gecko
Geico Insurance’s animated gecko mascot first appeared in commercials in 1999 and quickly became one of America’s favorite spokesanimals thanks to his witty comments about insurance savings.
5. M&M’S – “Melts In Your Mouth Not In Your Hands”
This slogan was first used in 1954, and it has been used in M&M’S commercials for over six decades. The catchy jingle reminds people that M&M’s chocolate candy melts in their mouth and not in their hands.
6. State Farm – “Like a Good Neighbor”
State Farm’s “Like a Good Neighbor” campaign launched in the 1970s, featuring actor Barry Manilow singing the jingle. Over the years, other celebrities like LeBron James have appeared in commercials, but the memorable tune remains unchanged.
7. Got Milk?
The California Milk Processor Board’s “Got Milk?” campaign launched in 1993 and became one of America’s most successful advertising campaigns ever. The ads feature celebrities with milk mustaches promoting the benefits of drinking milk.
8. Nike – “Just Do It”
“Just Do It” is one of the most iconic slogans in advertising history. It was created by Dan Wieden, co-founder of Wieden+Kennedy ad agency for Nike back in 1988 as part of a new brand positioning strategy to appeal to more adventurous consumers.
9. Apple – “Think Different”
Apple’s “Think Different” campaign featured black-and-white pictures and inspiring quotes from famous historical figures like Albert Einstein and Mahatma Gandhi during its run between 1997-2002.
10. Snickers – “You’re Not You When You’re Hungry”
Snickers’ hilarious ad campaign features different people acting out-of-character when they’re hungry until someone gives them a Snickers bar to satisfy their hunger pangs.
These ten commercials have stood out amongst thousands over time due to their creativity or humor or emotion appeal that made an impact on listeners making them unforgettable through decades even centuries.
Their success lies not only within creative concepts but also how well they resonate with audiences at large scale providing these brands with high recall rates while increasing revenue for radio broadcasting stations.